As I continue to research how nonprofits are trying to utilize the Internet, I find more web sites offering support. I have learned that they key for nonprofits to gain more support online is through e-mail.
E-mail allows nonprofit organizations to reach out to supporters all around the world at any time. The more e-mail addresses an organization has on file, the more successful they have been at raising money online.
Many organizations are gaining supporters by e-mail newsletters. People seem more willing to receive a newsletter to learn more about the organization before making a contribution. When they sign up for the newsletter, they are giving their contact information, which organizations are using later on when asking for donations.
Through e-mail, organizations can communicate regularly with their supporters. This enables longer lasting relationships, which leads to people donating more often. Having repeat donors is essential for nonprofits to be successful.
E-mail has proven to be a great resource for nonprofits to communicate with supports and keep them updated on the cause they are working for.
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