Nonprofits making the jump..

I have been doing a lot of researching, in an effort to find a field that I want to work in. Nonprofit organizations have been one particular field I have been focusing on. Being able to help people, contribute to a cause, and make a difference every single day would be such a wonderful job.

While researching nonprofit organizations, I was shocked to find that a large portion do not advertise on the Internet. I feel in today's society, we have become so dependent on the Internet, and the information it provides. To find out that some nonprofit organizations only provide a simple web site containing only their name and phone number, I can't help but think of the great opportunities they are missing out on.

I found an article by Natalie Ghidotti and Mark Hrywna, "Turbo-charged Web Use: Embracing Technology to Tell Stories, Raise Funds, and Create Loyalty.” They talk about how nonprofits simply cannot take financial risks like many other businesses. When the Internet craze started in the mid 1990s, it was just too risky to invest a lot of money.

Times are changing though; we now have smart phones with Internet access. We literally can have the Internet at our fingertips at every moment. It is time for nonprofits to take advantage of what the Internet can offer.

I am going to continue my research about ways nonprofits can benefit from using technology, and how some have started to do that.