Monday, December 14, 2009

Nonprofits joing together through microsites

Nonprofit organizations have discovered "microsites" to help spread the word about different causes. Microsites are unique sites that cross link the URL addresses of many nonprofit organizations on one site. They provide a place where supporters can search for very specific or targeted information about a cause.

Nonprofits can even be the host of such a site. The Trustees of Reservations have a web site where they provide the links to many other individual groups. The microsites serve as a segment or enterprise of an organization. Because they are enterprises, each microsite is designed like the main site. This is just a new way of offer specific information about a project in one area so people don't get overwhelmed or distracted by information about so many activities.

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