Nonprofit organizations have discovered "microsites" to help spread the word about different causes. Microsites are unique sites that cross link the URL addresses of many nonprofit organizations on one site. They provide a place where supporters can search for very specific or targeted information about a cause.
Nonprofits can even be the host of such a site. The Trustees of Reservations have a web site where they provide the links to many other individual groups. The microsites serve as a segment or enterprise of an organization. Because they are enterprises, each microsite is designed like the main site. This is just a new way of offer specific information about a project in one area so people don't get overwhelmed or distracted by information about so many activities.
Monday, December 14, 2009
Sunday, December 13, 2009
Nonprofits playing catch-up
As I continue to research how nonprofits are trying to utilize the Internet, I find more web sites offering support. I have learned that they key for nonprofits to gain more support online is through e-mail.
E-mail allows nonprofit organizations to reach out to supporters all around the world at any time. The more e-mail addresses an organization has on file, the more successful they have been at raising money online.
Many organizations are gaining supporters by e-mail newsletters. People seem more willing to receive a newsletter to learn more about the organization before making a contribution. When they sign up for the newsletter, they are giving their contact information, which organizations are using later on when asking for donations.
Through e-mail, organizations can communicate regularly with their supporters. This enables longer lasting relationships, which leads to people donating more often. Having repeat donors is essential for nonprofits to be successful.
E-mail has proven to be a great resource for nonprofits to communicate with supports and keep them updated on the cause they are working for.
E-mail allows nonprofit organizations to reach out to supporters all around the world at any time. The more e-mail addresses an organization has on file, the more successful they have been at raising money online.
Many organizations are gaining supporters by e-mail newsletters. People seem more willing to receive a newsletter to learn more about the organization before making a contribution. When they sign up for the newsletter, they are giving their contact information, which organizations are using later on when asking for donations.
Through e-mail, organizations can communicate regularly with their supporters. This enables longer lasting relationships, which leads to people donating more often. Having repeat donors is essential for nonprofits to be successful.
E-mail has proven to be a great resource for nonprofits to communicate with supports and keep them updated on the cause they are working for.
Monday, December 7, 2009
Nonprofits making the jump..
I have been doing a lot of researching, in an effort to find a field that I want to work in. Nonprofit organizations have been one particular field I have been focusing on. Being able to help people, contribute to a cause, and make a difference every single day would be such a wonderful job.
While researching nonprofit organizations, I was shocked to find that a large portion do not advertise on the Internet. I feel in today's society, we have become so dependent on the Internet, and the information it provides. To find out that some nonprofit organizations only provide a simple web site containing only their name and phone number, I can't help but think of the great opportunities they are missing out on.
I found an article by Natalie Ghidotti and Mark Hrywna, "Turbo-charged Web Use: Embracing Technology to Tell Stories, Raise Funds, and Create Loyalty.” They talk about how nonprofits simply cannot take financial risks like many other businesses. When the Internet craze started in the mid 1990s, it was just too risky to invest a lot of money.
Times are changing though; we now have smart phones with Internet access. We literally can have the Internet at our fingertips at every moment. It is time for nonprofits to take advantage of what the Internet can offer.
I am going to continue my research about ways nonprofits can benefit from using technology, and how some have started to do that.
While researching nonprofit organizations, I was shocked to find that a large portion do not advertise on the Internet. I feel in today's society, we have become so dependent on the Internet, and the information it provides. To find out that some nonprofit organizations only provide a simple web site containing only their name and phone number, I can't help but think of the great opportunities they are missing out on.
I found an article by Natalie Ghidotti and Mark Hrywna, "Turbo-charged Web Use: Embracing Technology to Tell Stories, Raise Funds, and Create Loyalty.” They talk about how nonprofits simply cannot take financial risks like many other businesses. When the Internet craze started in the mid 1990s, it was just too risky to invest a lot of money.
Times are changing though; we now have smart phones with Internet access. We literally can have the Internet at our fingertips at every moment. It is time for nonprofits to take advantage of what the Internet can offer.
I am going to continue my research about ways nonprofits can benefit from using technology, and how some have started to do that.
Subscribe to:
Comments (Atom)