In my "Strategies for Writing in the Workplace" class, I was just given an assignment to pick a particular category of workplace writing to learn more about. One of the options on the list provided is promotional writing. Promotional writing includes brochures, scripts, newsletters, and press releases. I think it would be great to learn more about promotional writing, because it is definitely something I could see myself doing in the future.
When I first decided on being a Professional Studies major, my advisor told me that a lot of people end up in some not-for-profit work environment. While that may not seem glamorous to some, I actually find it very appealing. I would love to work for an organization that is dedicated to a cause and helping people and the environment. So, promotional writing is something that I am going to start investigating because I think it ties in nicely with not-for-profit organizations in that they need to put out newsletters and press releases to bring awareness to the organization.
If you could pick some sort of workplace writing to investigate, which would you choose? Ever wonder who writes the company newsletter or who thought of all the details to go into the company handbook?
Sunday, October 18, 2009
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